Sensors and Measurement: Slight Decline in Turnover, Stable Orders Incoming

AMA Association reports on sensor industry development in 2019 and outlook for 2020


Sensors and measurement recorded a downturn in revenue for 2019 of one percent. For the current fiscal year, the sensor industry is counting with a positive development of five percent in turnover growth. Investments have increased by five percent, the export quota dropped by four percent, and the number of employees increased by the expected three percent compared to the results of the previous year.


Berlin, 12 March 2020 - The AMA Association for Sensors and Measurement (AMA) polled its members in January of 2020 on the economic development in 2019. According to the reports, the industry had a drop in revenue of one percent. However, looking at the various supply branches, the developments in sensors and measurement are self-explanatory and partially contrary.

Development of the Major Sales Markets

According to their own reports, the main sales market of the AMA members is machinery and plant engineering. Sensor manufacturers, including both SMEs as well as big sensor enterprises, supplying this market recorded slight losses in 2019.


The second most important market for AMA members is its own branch in sensor and measuring technology, which rose for most of these members. SMEs recorded on average a slight growth, while the bigger enterprises showed greater growth. Of interest may be electronics: While the SMEs showed growth here, the big enterprises of this branch was retrograde.


Surprisingly, the automotive market showed a statistically positive development for sensor suppliers. SMEs gained slightly in this currently difficult market, while bigger enterprises rose significantly. However, the sales market for aerospace was overall retrograde for the supplying AMA members.


Sensor Industry Recorded Slight Export Losses

The traditionally strong export quota of this branch showed a loss of four percent down to 51 percentage points. Thus exports are still relatively strong as is the producing in Germany as a whole. Clearly discernible this year: The exports to other European countries remained stable at 28 percentage points, whereas exports to non-European countries successively dropped.

Skilled Personnel and Ensuring Continued Young Talent

The mostly medium-sized enterprises in the sensor industry continued to hire employees in 2019. The overall number of employees increased by three percent and is to further rise by two percent in the current year. The enterprises in sensor and measuring technology ascertained that it has become increasingly difficult to find qualified professionals. Asked whether they would hire young, motivated Southern Europeans with appropriate language skills, more than 80 percent of the respondents considered this as an opportunity to overcome the shortage of skilled labor.

 Concluding Statement

“The economy is in a state of flux. The markets for automotives, machinery, and plant engineering, regarded guarantors for our growing economy, are now floundering. This sets the major sensor and measurement sales markets in motion as well. On the other hand, new markets are gaining in significance,” says Thomas Simmons, managing director of the AMA Association. “This explains the slight overall decline, but also the positive outlook of our member enterprises. They are counting on a revenue growth of five percent for the current year.”

AMA Innovation Award 2020: Association Nominates Five Teams

Special award “Young Enterprises” goes to Micro Resonant from Austria


The AMA Association for Sensors and Measurement nominates five submissions for the AMA Innovation Award 2020. The special award for “Young Enterprises” goes to Micro Resonant for its “fluidFOX – the clever online fluid analyzer.”


Berlin, 12 March 2020—This year 38 research and development teams from Germany and abroad contended for the renowned AMA Innovation Award. The winners are bestowed with a 10,000-euro prize, which can be divided among the contenders by the jury.


Among the 38 submissions, a total of 16 enterprises contended for the special “Young Enterprises” award. These must be on the market for no more than five years, have less than 50 employees, and an annual turnover of less than ten million euros. This year the team from Micro Resonant from Linz/Austria convinced the jury with its “fluidFOX – the clever online fluid analyzer,” a compact system for monitoring the quality of lubricants and hydraulic oils. The team will receive a free presence at the SENSOR+TEST 2020 in Nuremberg, while keeping its nomination for the AMA Innovation Award 2020.


Nominated for the AMA Innovation Award 2020 (in alphabetical sequence) are:


FAMAS - FAst Magnetic Angle Sensor


Prof. Dr. Radivoje S Popovic, Sasa Spasic, Marjan Blagojevic, Sasa Dimitrijevic, Dr. Dragana Popovic Renella, Dr. Thomas Kaltenbacher (SENIS AG, Zug/Switzerland)


FAMAS is the first inexpensive, fast, and accurate magnetic angle sensor. It is based on two vertical Hall elements and the direct conversion of the angle into a digital format. Implemented in the sensor is a novel, patented algorithm containing an innovative servo-control system. It enables an angular detection for practically all rotary speeds with minimal and angle-independent latency. (brochure, page 8)


fluidFOX – the clever online fluid analyzer


Alexander O. Niedermayer, Friedrich Feichtinger, and Thomas Voglhuber-Brunnmaier (Micro Resonant, Linz/Austria)


The fluidFOX from MicroResonant is a compact system for monitoring the quality of lubricants and hydraulic oils. It contributes to the reduction of maintenance costs and risks of machine outages. Independent of the type of lubricant, the system not only determines the viscosity, but establishes a comprehensive profile including a number of parameters depending on temperature and pressure. The fluidFOX system attains a measuring accuracy fully automatically, which exceeding complex lab analyses. (brochure, page 8)


Photo-acoustic CO₂ sensor for series application

Marco Gysel, Dr. Thomas Uehlinger, Dr. Johannes Bühler, Dr. Michel Stromereder (Sensirion AG, Stäfa/Switzerland)


The SCD40 represents the first CO₂ and RH/T sensor in miniature format with a space requirement of only one cubic centimeter. This disruptive innovation is based on the principle of photo-acoustic sensor technology and combines minimum size with maximum performance. Thanks to its exemplary price-performance ratio, the SCD40 is especially suited for series use and cost-sensitive areas of application. (brochure, page 9)


Thorax monitor

Dr. Jens Langejürgen, Jan Ringkamp, Philipp Radler, Dr. Philipp Lebhardt (Fraunhofer IPA, Mannheim/Germany)


Respiratory parameters, such as breathing rate and depth, but also the start of inspiration and expiration are among the most important vital parameters in clinical monitoring. The real-time detection of these parameters is crucial for respirators especially for very small lungs. The thorax monitor measures changes in the permittivity in the thorax contactless and determines the respiratory parameters. (brochure, page 9)

Ultrasound-flowmeter device with a gas analysis function for process gasses


Dr. Michal Bezděk, Pierre Ueberschlag, Frank Wandeler, Dr. Oliver Berberig (Endress+Hauser Flow, Weil a.R./Germany)


The industrially optimized ultrasound flowmeter Prosonic Flow G 300/500 measures with extremely high accuracy dry and moist gasses in volatile process conditions. A unique sensor concept enables maintenance-free long-term operation even for difficult applications with a high share of liquid in the gas. Also, the integrated gas analysis function provides process parameter for monitoring gas characteristics and quality in real-time. (brochure,
page 10)


“The AMA Association bestows the AMA Innovation Award for twenty years now and had the opportunity again this year to evaluate numerous high-quality submissions,” says Professor Andreas Schütze, chairman of the jury, from the Saarland University. The five nominated teams again show just how innovative solutions and developments in sensor and measuring technology can be. Especially conspicuous is the high density of innovations from Austria and Switzerland among this year’s nominations.”


The winners of the AMA Innovation Award 2020 will be announced on the 22nd of June, 2020, at the opening ceremony of the SMSI 2020 - Sensor and Measurement Science International, which is to be held parallel to the SENSOR+TEST in Nuremberg.


See an overview of all submissions for the AMA Innovation Award 2020 at:

Hannover Messe: AMA Center for Sensors and Measurement in Hall 11

Innovation platform for simple sensor elements to turnkey solutions


Berlin, 25 February 2020 - The AMA Association represents its member from industry and science from 20–24 April 2020 at the Hannover Messe (Hanover Trade Fair). At the AMA Center for Sensors and Measurement in Hall 11, Stand F 35, 14 AMA members will present new approaches to products and solutions. The AMA Center invites visitors to come and talk about topics relating to sensor and measuring technology.


Besides the exhibiting experts, the AMA Center offers an up-to-date edition of the AMA Sensor Directory. This association compendium provides an overview of the diverse sensor and measuring technology suppliers. In this brochure, interested visitors will find about 1,000 product and service categories from the 450 AMA industry, science, and research members.


As an enhanced member index, the AMA Directory thus offers a cross-section of suppliers from sensor and measuring technology as well as the related services. The brochure can be obtained free of charge at the AMA Center at the Hanover Fair or online at


A list of exhibitors at the AMA Center 2020 in Hall 11, Stand F35, including a short-form description of their core activities is available at