Four Innovative Teams Nominated for AMA Innovation Award

nominated for the AMA Innovation Award 2019

Special Award “Young Enterprises” for the Senorics GmbH Team

The AMA Association for Sensors and Measurement nominates four contenders for the AMA Innovation Award 2019. Among the nominees this year are four teams including that of Ronny Timmreck from Senorics GmbH in Dresden that is also to receive the Special Award for “Young Enterprises.”


Berlin, 20 March 2019 - The AMA Association for Sensors and Measurement nominates four innovative submissions for the renowned 10,000-euro AMA Innovation Award. This year 38 research and development teams from Germany and abroad submitted projects for the contest.


Eleven startups contended as well for the “Young Enterprises” special award. They complied with the requirements to less than 50 employees and to have a turnover of less than ten million euros. This year, the project submitted by the Senorics GmbH team won the special award for “PLAN B,” a compact analysis device for small breweries. The winning team receives a free trade-fair presence at the SENSOR+TEST 2019 in Nuremberg and remains among the nominees for the AMA Innovation Award 2019. 


“The jury has again very interesting solutions to evaluate. We all agree that many of these innovations are the basis for tomorrow’s challenges,” says jury chair Andreas Schütze from the Saarland University. “This year we’re nominating four developments from different areas of application. However, there’s one thing all four submissions have in common and that’s their compelling scientific achievement and clearly discernible market relevance.”

The following teams (in alphabetical order) have been nominated for the AMA Innovation Award 2019:


HoloPort – Interferometer for Machine Tools

Tobias Seyler, Johannes Engler 



Plan B – Compact Analysis Device for Small Breweries

Dr. Ronny Timmreck, Dr. Robert Brückner, Dr. Matthias Jahnel, Robert Langer (Senorics GmbH, Dresden), brochure, p. 7


Core CPU for Machine Learning Embedded in a 6-Axis Inertial Measuring Unit

Marco Leo, Alessandra Rizzo, Andrea Donadel, Marco Castellano, Rossella Bassoli, Alessia Cagidiaco, Alessandro Locardi, Paolo Rosingana, Carlo Crippa


XperYenZ™ - Fiber-Optic Sensor for Absolute Distance Measurement

Dr. Celal Mohan Ögün, Dr. Robert Send, Dr. Christopher Hahne, Bernd Scherwath, Michael Eberspach, Jonas Rahlf, Michael Uptmoor

(trinamiX GmbH, Ludwigshafen), brochure, p. 7


The winners of the AMA Innovation Award 2019 will be made known on 25 June 2019 at the opening ceremony of the SENSOR+TEST 2019 trade fair in Nuremberg.


An overview of all submissions for the AMA Innovation Award 2019 can be found at:

Sensor and Measurement at All-Time High: Turnover and Export Quota Soared


AMA Association reports positive overall economic development for 2018

Sensors and measurement generated a significant rise in revenue for 2018 of ten percent. A further increase of five percent is expected for the current fiscal year. The AMA members’ export quota rose by a total of four percent.


Berlin, 19 March 2019 - The AMA Association for Sensors and Measurement (AMA) polled its members in January regarding the economic development in 2018. According to their statements, they generated an increase in revenue of ten percent last year and anticipate a further rise of five percent for 2019.


Thus, the sensor and measuring industry is ahead of the overall trend in Germany, as the German Federal Statistical Office (Destatis) declared a slight rise for the German economy in 2018, but stated that some of the impetus during nine successive years was lost. However, the sensor and measuring industry had predicted eight percent for 2018, but achieved a ten percent increase in turnover. Impulses for this growth, says the Association came from domestic as well as foreign demand. This is corroborated by an increased export quota of four percentage points to 55 percent. Exports outside of the EU particularly rose, while the exports to central Europe dropped by two percentage points.


Economic Effect on the Sensor Industry by the Brexit

The positive export development to countries outside of Europe is reflected by the fact that about one third of the AMA members fear that a Brexit may have a great impact on the economic development of their own enterprises. Just about seventy percent of the members see a Brexit serenely and assume a rather lesser impact on their business activities.


“The AMA statistics show that the products and services of our members are in greater demand than ever and with an expectation of plus five percent for the current year this will surely not change,” says Thomas Simmons, general manager of the AMA Association, commenting on the development of the sensor and measurement industry. “Sensors are the basic elements of technical advance. The positive development is pushed by the 2025 high-tech strategy of the German federal government, formulating interdepartmental objectives and attacking social challenges.”


Quantum-Leap Innovations from Sensors and Measurement 

The AMA Association finds the foundation of an Agency for the Advancement of Quantum-Leap Innovation (Agentur zur Förderung von Sprunginnovationen) particularly positive. Groundbreaking ideas are to be turned into market successes. The German Federal Ministry of Education and Research (Ministerium für Bildung und Forschung) states areas in medical research, new mobility concepts, and artificial intelligence as examples. “These three examples let us conjecture that many of the projects will involve the application of sensor and measuring technology. In fact, I can imagine that one or another of the AMA Innovation Award winners could be among the sponsored quantum-leap innovators,” muses Simmons in view of the positive outlook for the sensor and measurement industry.

AMA Center for Sensors and Measurement at the Hanover Fair

© AMA Association/ P. Taube
Professional discussions with the exhibiting experts

Specialized Technical Platform for Basic Elements in Automation


Berlin, 26 February 2019—The AMA Association represents its 460 members from industry and science from 1 – 5 April 2019 at the Hanover Fair. A number of AMA members are presenting new products and approaches to solutions directly at the AMA Center for Sensors and Measurement in Hall 11.


The AMA Center allows interested parties to enter into professional discussions with the exhibiting experts and provides and overview of the basic elements in automation by way of the AMA Directory of Products and Services. This Directory comprises an up-to-date cross-section of suppliers and service providers. The AMA Sensor Directory contains about 1,000 product and service categories as well as all AMA members from industry and research. It is available as a printed brochure at the AMA Center or online at:


A list of the exhibitors at the AMA Center in Hall 11 with a short-form description of their core activities can be found at: 

The AMA Center for Sensors and Measurement offers a specialized technical platform: Integrated Automation, Motion, and Drives. Here the exhibitors present developments dealing with Industry 4.0 and reflect the entire spectrum of industrial automation, drives, and fluids technology. Visitors will find suppliers of machinery, plant construction, and engineering from robotics to process automation.


Moreover, there is also an Automation Forum in Hall 14, supported by the AMA Association for Sensors and Measurement. Here, specialists deal in 30-minute talks with current solutions from production and process automation, robotics, image processing, digitalization, and energy-efficient drive technology. Thus the forum presents and explores today’s trends in industrial production. It is free of charge for all trade-fair participants.